All Posts Tagged With: "sponsorship"

Corporate Hospitality ROI Measurment

The is no such thing as a free lunch. Today, companies invest millions of dollars with corporate hospitality activities. The question often asked is, "What return on investment are we generating from all this expenditure"? It is a very valid question, especially as people often have quite contrasting views about corporate hospitality, some viewing it [...]

22Feb2009 | SponsorMap | 1 comment | Continued

Global Sponsorship Spend Remains Positive for 2009

Despite the economic gloom and shrinkage of marketing budgets, sponsorship spending remains positive for 2009. Growth has slowed from 15% in 2008 to 3.9% in 2009. These estimates are provided by IEG which has been tracking global sponsorship expenditure for more than 10 years. Given that traditional advertising budgets have been reduced to see sponsorship [...]

13Feb2009 | SponsorMap | 0 comments | Continued

Winter Olympics 2014 Secures Record Domestic Sponsorship

A record domestic amount of USD$260 million has been secured for Sochi 2014 Winter Olympics in Russia from leading domestic companies. It is the largest domestic sponsorship agreement in the history of the Olympic Movement and is from the Russian sponsors Rostelecom and MegaFon. Evidently, sponsorship is maintaining a strong position in the marketing mix despite [...]

2Feb2009 | SponsorMap | 0 comments | Continued

FedEx Increasing Focus on Event Marketing in New Media Landscape

Federal Express has indicated that they are heavily committed to sports sponsorship and marketing as part of their overall marketing programme. Mike Glenn, FedEx executive vice-president for market development revealed in the official FedEx company blog on December 2 that the company is more committed to sports sponsorship and event marketing in the current environment. “We [...]

12Jan2009 | SponsorMap | 0 comments | Continued

Sponsorship Activation and the Brand Experience

Sponsorship is more than brand exposure. That’s what sponsorship was in the 80′s, the days when what mattered to sponsors was simply to have maximum brand exposure, often manifesting itself in sporting events where logos are plastered over the event itself. Sponsorship is an opportunity for brands to engage with consumers in authentic ways that [...]

23Dec2008 | SponsorMap | 1 comment | Continued

The Power of Appreciation or Gratitude with Seth Godin

Seth Godin’s blog has an interesting illustration of the power of appreciation or sponsor gratitude for marketers to change the rules. Seth remarks, “Why dont local businesses buy $50 worth of quarters now and then and feed all the meters in town just put a little flyer under the windshield wiper. Once you change the [...]

13Oct2008 | SponsorMap | 0 comments | Continued

The Passion Index™

The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of affective feeling. Passion can be effectively measured across different types of properties including personalities, sports, TV shows, causes, entertainment and the arts, allowing for [...]

10Oct2008 | SponsorMap | 0 comments | Continued

SponsorMap™ Partners with TNS

Last year was a busy year for SponsorMap™ with a major increase in markets conducting research evaluations We added Romania, Greece, Ukraine, Turkey and Russia in Europe alone. Due to the heavy demands of last year and the strong interest in the methodology from sponsors, properties, advertising and sports marketing agencies we have decided that [...]

9Oct2008 | SponsorMap | 0 comments | Continued

Understanding Sponsorship

Sponsorship is a dynamic three-way relationship. Sponsorship harnesses the emotional connection between a property and its audience and converts this emotional connection into a desired response for a sponsor. Sponsorship succeeds through exploiting different cognitive processes than advertising does. Advertising communicates directly to the customer or target audience through what is essentially and interruption mode. [...]

8Oct2008 | SponsorMap | 0 comments | Continued