All Posts Tagged With: "tracking"

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Sponsorship Research Rethink – Greater Focus on Survey Based Methods

In the past 12 months there has been quite a dramatic shift in the sponsorship landscape underway as there is real pressure applied to the key issue of sponsorship ROI. It has become quite clear that the ability to articulate sponsorship deliverables is ‘the key’ issue for sponsors and properties alike. Marketing Directors and CEOs [...]

17May2009 | | 0 comments | Continued
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SponsorMap™ Pulse

For tracking of sponsorship, SponsorMap Pulse is designed for sponsors to measure the effectiveness of sponsorship in achieving brand objectives.

15Oct2008 | | 0 comments | Continued
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SponsorMap™ vs. Traditional Methods

The fundamental differences between SponsorMap™ and traditional adhoc consumer research practises are bes

7Oct2008 | | 0 comments | Continued

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