The Passion Index™

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The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of affective feeling.

Passion can be effectively measured across different types of properties including personalities, sports, TV shows, causes, entertainment and the arts, allowing for highly selective cross-analysis.

The scale is based on five core questions and has been validated and is specific to SponsorMap™.

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