http://www.sponsormap.com/the-tiger-woods-scandal-lessons-in-sponsorship-roi/ Measuring Passion and Sponsorship Effectiveness, Sponsorship Research and Evaluation, Sponsorship Measurement Tue, 27 Jul 2010 13:53:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.sponsormap.com/the-tiger-woods-scandal-lessons-in-sponsorship-roi/comment-page-1/#comment-960 Tweets that mention The Tiger Woods Scandal – Lessons in Sponsorship ROI : SponsorMap – Measuring Sponsorship ROI -- Topsy.com Mon, 25 Jan 2010 15:00:44 +0000 http://www.sponsormap.com/?p=797#comment-960 [...] This post was mentioned on Twitter by Kathys_Corner, Erik Ruts, Kerry Powell, Angie Thomas, Jaimie Fergus and others. Jaimie Fergus said: The Tiger Woods Scandal – Lessons in Sponsorship ROI : SponsorMap ...: In the world of professional golf, the majo... http://bit.ly/66zHqf [...] [...] This post was mentioned on Twitter by Kathys_Corner, Erik Ruts, Kerry Powell, Angie Thomas, Jaimie Fergus and others. Jaimie Fergus said: The Tiger Woods Scandal – Lessons in Sponsorship ROI : SponsorMap …: In the world of professional golf, the majo… http://bit.ly/66zHqf [...]

]]> http://www.sponsormap.com/the-tiger-woods-scandal-lessons-in-sponsorship-roi/comment-page-1/#comment-959 Erik Ruts Mon, 25 Jan 2010 08:58:32 +0000 http://www.sponsormap.com/?p=797#comment-959 My compliments for your analysis of this "case". And I agree that a lot evolves around the relationship between Tiger Woods and his fans. But you have to take into account that the fans have an ongoing relationship with him. One survey is a snapshot of that moment, not a trend. But it goes without that he's got to work on it. I'm unfamiliar with his performance with fans so far. Also the sponsors that still support him can help. Can help to get the message across that Tiger Woods has a grip on his life again. For potential sponsors it can be a window of opportunities. Then again Tiger Woods has to act now. My compliments for your analysis of this “case”. And I agree that a lot evolves around the relationship between Tiger Woods and his fans. But you have to take into account that the fans have an ongoing relationship with him. One survey is a snapshot of that moment, not a trend.
But it goes without that he’s got to work on it. I’m unfamiliar with his performance with fans so far.
Also the sponsors that still support him can help. Can help to get the message across that Tiger Woods has a grip on his life again.
For potential sponsors it can be a window of opportunities. Then again Tiger Woods has to act now.

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