SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix and provides clear sponsorship return on investment (ROI) for both sponsors and properties alike.
Importantly, SponsorMap™ focuses on measuring outcomes rather than inputs to help you better understand the emotional connection behind your sponsorship marketing.
SponsorMap™ has six modules covering broadcast sponsorship, live events, broad consumer based tracking, corporate hospitality, staff benchmarking and online sponsorship.
Through a partnership with the world’s largest market research company TNS/Research International SponsorMap is available in more than 80 markets across the globe. www.tns-global.com